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04 — Google Ads Campaign

Ad spend that's tracked, tested and accountable

Google Ads management for Toronto businesses — $150 one-time campaign setup, then 20% ongoing on ad spend. Targeting, copy and landing pages tested against one thing: whether the budget produced enquiries.

How we run campaigns

Budget in, real enquiries out

Most wasted ad spend comes down to three things: bidding on the wrong searches, sending traffic to a page that does not convert, and never checking which of the two is broken. We fix all three before the budget is at risk.

Campaigns are built around buyer intent rather than broad keywords, pointed at a landing page built to convert, and reviewed on a fixed schedule — not left running on autopilot while the invoice keeps coming.

  • Campaign strategy and setup
  • Keyword research and search-term pruning
  • Audience targeting and retargeting
  • Landing page and conversion tracking
  • Weekly optimization and clear reporting

Search campaigns

Shown to people already typing your service into Google — the closest thing to a customer walking in with their wallet out.

Retargeting

Visitors who left without contacting you see you again instead of being forgotten after one visit.

Conversion tracking

Calls, forms and WhatsApp messages recorded as conversions, so optimisation is based on enquiries rather than clicks.

Reporting

Spend, clicks, conversions and cost per enquiry — reported plainly, with what we are changing next.

Result

2 conversions in one week for a construction industry client

2 conversions for a construction industry business, in a single week of running

On campaigns where the sale value runs into the thousands, a couple of qualified enquiries in week one is a strong start — and the campaign keeps being tuned from there rather than left alone.

Google Ads campaign dashboard for Mr. Bobcat Services showing impressions, clicks, conversions and cost for 10 to 17 September 2026

Live reporting — not a projection

Why that matters

Conversions, not vanity clicks

Impressions and click-through rates look good in a screenshot and pay nobody's bills. We track the actions that actually mean money — a phone call, a submitted form, a WhatsApp message — and optimize the campaign toward those.

Because your ad spend goes to Google and our fee is separate, you always know what the media cost and what the management cost. No bundled invoice, no guessing where the budget went.

Investment

Transparent, two-part pricing

Setup, then ongoing management

$150 one-time campaign setup cost
20% ongoing on ad spend

The $150 setup covers research, campaign structure, tracking and the first build. After that, management is 20% of your monthly ad spend — so when you spend less, you pay less.

You control the budget

Your ad spend is paid directly to Google and set by you. We recommend a starting budget based on your market, but you can raise or lower it at any time.

No long-term contract

Month to month. If the numbers stop working, you stop — and the campaigns and account stay yours.

What we need from you

Your service area, your best-selling services, and somewhere to send the traffic. We handle the rest of the build.

The Rhythm

How the campaign is managed

01 — Setup

Keyword research, campaign structure, ad copy, conversion tracking and a landing page check — all inside the one-time $150 setup.

02 — Optimize

Negative keywords added, weak ads paused, audiences narrowed and bids adjusted toward what is producing enquiries.

03 — Report

Spend, conversions and cost per enquiry, in plain language, so you can decide whether to push harder or hold.

Keep Going

Other services

Want the phone ringing from Google?

We'll tell you what a campaign would realistically cost in your market before you commit to anything.